The GREAT Project backs International Men’s Day to celebrate and support men in the community.

The 19 November each year marks International Men’s Day, an inclusive occasion which is celebrated by all genders in over 60 countries. The day celebrates the diversity and contribution men bring to their families, communities and world; alongside shining a spotlight on positive role models and raising awareness of men’s health and well-being.

International Men’s day is an opportunity to highlight and speak frankly about some of the serious issues affecting men and their wellbeing and how we can make a difference to their lives. Addressing prolific issues that affect men ranging from the prevalence of male suicide, toxic masculinity to men’s mental wellbeing and high workplace deaths.

Leicester based Getting Ready for Employment and Training (GREAT) Project, is in support of International Men’s Day and will be shining a spotlight on the significant positive changes and successes their male participants have made. The GREAT Project is designed to help individuals who are part of families and not currently working, move towards employment or training. The project supports participants to overcome the barriers they face through a holistic variety of sessions and workshops delivered by Employment Coordinators and delivery partner, Business in the Community.

Understanding the importance of reducing mental health issues through the empowerment of obtaining employment, the GREAT Project has been reaching out to male residents of Leicester and Leicestershire through their ‘Behind Every GREAT Man’ campaign.

Looking to encourage participants to believe in themselves and their own abilities to become the person they want to be, and highlighting them as positive role models for their families. Addressing stigma in asking for help by ‘doing it yourself doesn’t mean doing it alone” is also a key aim of the campaign.

Chantal Brotherhood, Team Manager for the GREAT Project, said:


International Men’s Day is a fantastic opportunity to advocate men’s needs and issues to a wider audience. Here at the GREAT Project, we’ve been working this year to promote a campaign targeted at men around what employment means to them and its ok to ask for help, without the fear of judgement.

Being in work or training can have a positive impact on mental wellbeing and we want to help individuals in the city and county to believe in themselves and see what they can achieve to reach their employment goals.


The project takes both self-referrals and organisational referrals, and encourages those that have barriers to work and need support to contact them. Individuals can self-refer by texting GREAT and their name to 66777 or by calling 0116 257 5020. For more information, please visit:

The GREAT Project is delivered by Voluntary Action LeicesterShire, a charity dedicated to helping change lives for the better in local communities. The GREAT Project is funded by the European Social Fund and The National Lottery Community Fund.